Search results ads help you connect with users who are looking for content relevant to your product and niche.
Maximum duration: 15 seconds for desktop, 10 minutes for mobile (may vary by ad objective)įacebook Search is an important way for users to find the content they want, both on Marketplace and Facebook generally. Minimum duration: 5 seconds, for desktop or mobile. They are sometimes skippable, after watching the first 5 seconds, and never auto-play more than 15 seconds of content. In-stream video ads appear on both desktop and mobile. These ads might also appear within Facebook Live streams, from select, pre-approved gaming, entertainment and sports partners. Remember that while sound is optional, captions are not supported for this kind of content.įacebook in-stream video ads are displayed to users before, in between, or after videos from their favorite publishers and creators. Your ads will display within this Instant Article environment, kind of like print ads in a magazine. In this format, articles open immediately in-app, into an optimized reading experience. Video ratio: 4:5 for mobile only, or 1:1 (for desktop or mobile). Resolution: At least 1080 x 1080 pixels. These are the classic Facebook video ads, displayed between content from friends, family, Groups, and Pages on your newsfeed. Wherever your video ad displays, Facebook suggests “using movement and sound to capture attention quickly, show unique product features, or tell your brand story.” Feed video ads Here’s the ad specs and sizes you need for all kinds of video ads on Facebook. Video ads on Facebook can display in a variety of settings, from the main News Feed, to, to Marketplace. The one exception is Instant Article video ads, for which captions are not supported. You should also design videos that work with and without sound (by enabling captions). Facebook recommends keeping videos short, to 15 seconds or less. While video ads can be as long as two hours, there’s no reason to do so in practice. That’s why Facebook recommends its advertisers design with mobile in mind first.įor all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type.Īs a rule, videos should be formatted vertically (4:5, 9:16, or 16:9 aspect ratio) if they’re to be seen on mobile only, or in a square (1:1) format to display on both desktop and mobile. That means video should be a part of your Facebook ad strategy - but remember, almost all Facebook users browse with mobile devices, and over 80% browse only on mobile! Just like the rest of the Internet, Facebook is more video-centric than ever. The free resource includes key audience insights, recommended ad types, and tips for success. 
Bonus: Get the Facebook advertising cheat sheet for 2022.
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